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Viewability and data-driven attribution with Tchibo

Does data-driven attribution consider the viewability of display campaigns?

During the analysis of CPM-based display campaigns, the  online intelligence team of Tchibo noticed a major difference in recorded sales for the campaign between rule-based and data-driven attribution models. In cooperation with Exactag, the exact value contributions of the campaign are identified.

Learn more about:

  • Data-driven and neutral evaluation of campaigns
  • Evaluation of visibility without view tracking
  • Advantages of data-driven attribution