Exactag's attribution data optimizes Google's Smart Bidding automatically by 13%

Automated optimization with attribution

In order to optimize SEA measures and use marketing budgets efficiently, marketers often have to compare and analyze different data sources. Various systems produce different insights and these have to be merged for a holistic overview of marketing performance.

Find out how Eurowings managed to automatically re-prioritize keywords and quickly reduce their cost-revenue-ratio for SEA in our latest case study

In the case study you will learn more about:

  • How to automatically increase the efficiency of your Google Search Ads.
  • What influence attribution data has on your marketing performance.