Deutsche Bahn

21% reduction of SEA spendings 

How Deutsche Bahn (DB) optimizes the budget allocation

Digital advertising measures are an essential building block in DB's marketing mix. In the field of search engine advertising, it is assumed that the SEA brand campaign and SEO actions cannibalize each other and that budgets are used inefficiently.

Learn more about:

  • Interaction of different advertising channels
  • Why the last click view is not sufficient
  • How data analysis and live tests support an optimal budget allocation