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Budget optimization with Exactag

How Thomas Cook became target-oriented in media planning and budget allocation

One of the biggest challenges in marketing planning is to allocate the budget optimally and thus maximize the ROI. Thomas Cook was faced with the problem of distributing budgets centrally and efficiently across the various channels. Insights from data-driven attribution and the AdSpend Optimizer from Exactag provided support.

Learn more about:

  • How to determine the optimal budget per channel
  • Maximizing ROI
  • Planning reliability for budget reallocation