Viewability and data-driven attribution with Tchibo
Does data-driven attribution consider the viewability of display campaigns?
During the analysis of CPM-based display campaigns, the online intelligence team of Tchibo noticed a major difference in recorded sales for the campaign between rule-based and data-driven attribution models. In cooperation with Exactag, the exact value contributions of the campaign are identified.
Learn more about:
- Data-driven and neutral evaluation of campaigns
- Evaluation of visibility without view tracking
- Advantages of data-driven attribution